--- title: Arc Aligned Strategy | Climate Tech Marketing Strategy description: Accelerate your Climate Tech startup's growth with expert marketing strategies and leadership, ensuring impactful market adoption and successful funding. image: https://arcalignedstrategy.com/hubfs/lockup-stacked-dark-transparent.png --- [Skip to content](https://arcalignedstrategy.com#main-content) [![Header Logo](https://arcalignedstrategy.com/hs-fs/hubfs/Header%20Logo.png?width=250&height=75&name=Header%20Logo.png)Homepage](https://arcalignedstrategy.com/?hsLang=en) - [Services](https://arcalignedstrategy.com/services?hsLang=en) - [Engagement Models](https://arcalignedstrategy.com/services?hsLang=en) - [Resources](https://arcalignedstrategy.com/resources?hsLang=en) - [Growth and Market Stats](https://arcalignedstrategy.com/climatetech-growth-and-marketing-statistics?hsLang=en) - [Blog](https://arcalignedstrategy.com/clarity_in_climate?hsLang=en) - [About](https://arcalignedstrategy.com/about?hsLang=en) [Build your strategy](https://arcalignedstrategy.com/lets-talk?hsLang=en) - [Services](https://arcalignedstrategy.com/services?hsLang=en) - [Engagement Models](https://arcalignedstrategy.com/services?hsLang=en) - [Resources](https://arcalignedstrategy.com/resources?hsLang=en) - [Growth and Market Stats](https://arcalignedstrategy.com/climatetech-growth-and-marketing-statistics?hsLang=en) - [Blog](https://arcalignedstrategy.com/clarity_in_climate?hsLang=en) - [About](https://arcalignedstrategy.com/about?hsLang=en) [Build your strategy](https://arcalignedstrategy.com/lets-talk?hsLang=en) # Your technology is proven. Your marketing strategy should be too. Arc Aligned Strategy brings senior marketing leadership to climate tech companies between first customer and first full-time CMO.  [Book an intro call](https://arcalignedstrategy.com/lets-talk?hsLang=en) #### ![accent-dash-magenta](https://arcalignedstrategy.com/hubfs/accent-dash-magenta.svg)   WHERE CLIMATE TECH MARKETING BREAKS # The story that closed your last round won't close your next customer. Closing a commercial deal is a different conversation from closing a round, and your pitch deck wasn't built for it. We build the positioning, the go-to-market strategy, and the marketing mix to get you there. ### RUN MARKETING YOURSELF Works until product decisions pull the time back. ### HIRE A JUNIOR MARKETER They can run campaigns, but need mentoring and can't make the strategic calls. ### HAND IT TO AN AGENCY You get creative and channels. You don't get the strategy underneath. #### A FRACTIONAL CMO Sits at the leadership table, makes the positioning calls, and gives your team something real to execute against. Senior strategy without the full-time overhead. 10x Pipeline Growth 230% Share of Voice 325% Valuation Growth #### ![](https://arcalignedstrategy.com/hubfs/accent-dash-magenta.svg)   WHAT WE DO ## Positioning, strategy, and leadership that turn innovation into adoption. ![icon-positioning-light](https://arcalignedstrategy.com/hubfs/icon-positioning-light.svg) ### Market positioning & messaging Translate complex science into clear narratives that resonate with investors, customers, and partners — building credibility and shortening sales cycles. ![icon-case-note-light](https://arcalignedstrategy.com/hubfs/icon-case-note-light.svg) ### Go-to-market & demand generation Data-driven strategies that move beyond awareness to measurable pipeline — prioritizing the campaigns that accelerate adoption and revenue.   ![icon-go-to-market-light](https://arcalignedstrategy.com/hubfs/icon-go-to-market-light.svg) ### Fractional marketing leadership Senior expertise without the cost of a full-time CMO. We embed with your leadership team and align every initiative to revenue and investor expectations. #### ![](https://arcalignedstrategy.com/hubfs/accent-dash-magenta.svg)   THREE WAYS TO START # Get to know each other while making real progress. #### No long-term commitment required. Start free; go deeper when it's the right fit. #### START HERE ## Climate Marketing Blueprint Get to know me and uncover what's holding your pipeline back. I'll tell you what to fix first.  One week *· Written brief *· $750**   [Learn More →](https://arcalignedstrategy.com/services#blueprint)   Cost is fully transferable to longer engagements.  #### LIVE WORKING SESSION · 90-DAY PLAN ## Marketing Intensive An honest read before committing to more. Four focused hours and a prioritized 30–90-day action plan.    *Half-day live working session ·  Action Plan* [Learn More →](https://arcalignedstrategy.com/services#intensive)     #### SIX WEEKS ## Strategy Sprint Embed me as your CMO for 6 weeks. I'll create your marketing foundation and live campaigns, plus a 3-6 month playbook. Depending on your needs, we'll build positioning, target accounts, and launch-ready motions, build your team, and more.  [Learn More →](https://arcalignedstrategy.com/services#sprint) ## ![](https://arcalignedstrategy.com/hubfs/accent-dash-magenta.svg) ## "Lauren took a small renewables software company near Boston and made its brand known internationally, creating demand — including strategic distribution partnerships." #### ED WAGNER, EXEC VP ![Lauren Howard](https://arcalignedstrategy.com/hs-fs/hubfs/Facetune_24-04-2025-10-36-18.jpeg?width=927&height=927&name=Facetune_24-04-2025-10-36-18.jpeg) ### Lauren Howard #### Founder & Principal CMO A growth-focused B2B strategist who helps climate tech turn innovation into adoption. Now based at **Greentown Labs** in Somerville, MA.  ## Schedule an Intro Call Working with a fractional CMO is quicker than a full-time hire, with the expert strategy your team needs to succeed. [Let's Talk](https://arcalignedstrategy.com/lets-talk?hsLang=en) [![lockup-stacked-light-transparent](https://arcalignedstrategy.com/hs-fs/hubfs/lockup-stacked-light-transparent.png?width=367&height=500&name=lockup-stacked-light-transparent.png "lockup-stacked-light-transparent")](http:/?hsLang=en) ### Stay in Touch [mailto:sayhello@arcalignedstrategy.com](mailto:sayhello@arcalignedstrategy.com) ```   ``` © 2026. All rights reserved. ```   ```   ```   ``` [Privacy Policy](https://arcalignedstrategy.com/privacy-policy?hsLang=en) ```   ```   ---