--- title: About description: About Arc Aligned Strategy, Fractional Marketing Leader for Climate Tech, Lauren Howard Marketing Strategist for Climate Tech, Green Tech, Renewable Energy, Environmental Tech --- [Skip to content](https://arcalignedstrategy.com/about#main-content) [![Header Logo (2000 x 600 px)](https://arcalignedstrategy.com/hs-fs/hubfs/Header%20Logo%20(2000%20x%20600%20px).png?width=2000&height=600&name=Header%20Logo%20(2000%20x%20600%20px).png)Homepage](https://arcalignedstrategy.com/?hsLang=en) - [Services](https://arcalignedstrategy.com/services?hsLang=en) - [Engagement Models](https://arcalignedstrategy.com/services?hsLang=en) - [Resources](https://arcalignedstrategy.com/resources?hsLang=en) - [Growth and Market Stats](https://arcalignedstrategy.com/climatetech-growth-and-marketing-statistics?hsLang=en) - [Marketing Ownership Gap Diagnostic](https://arcalignedstrategy.com/marketing-ownership-gap-diagnostic?hsLang=en) - [Clarity in Climate](https://arcalignedstrategy.com/clarity_in_climate?hsLang=en) - [About](https://arcalignedstrategy.com/about) [Build your strategy](https://arcalignedstrategy.com/lets-talk?hsLang=en) - [Services](https://arcalignedstrategy.com/services?hsLang=en) - [Engagement Models](https://arcalignedstrategy.com/services?hsLang=en) - [Resources](https://arcalignedstrategy.com/resources?hsLang=en) - [Growth and Market Stats](https://arcalignedstrategy.com/climatetech-growth-and-marketing-statistics?hsLang=en) - [Marketing Ownership Gap Diagnostic](https://arcalignedstrategy.com/marketing-ownership-gap-diagnostic?hsLang=en) - [Clarity in Climate](https://arcalignedstrategy.com/clarity_in_climate?hsLang=en) - [About](https://arcalignedstrategy.com/about) [Build your strategy](https://arcalignedstrategy.com/lets-talk?hsLang=en) # Fractional Chief Marketing Officer for the Climate Tech Industry ![Lauren's Headhot](https://arcalignedstrategy.com/hs-fs/hubfs/Facetune_24-04-2025-10-38-31%202.jpeg?width=957&height=957&name=Facetune_24-04-2025-10-38-31%202.jpeg) ## Lauren Howard #### Founder and Principal CMO Lauren is a growth-focused B2B marketing strategist who helps climate tech and PropTech companies turn innovation into adoption. She has accelerated revenue and investor confidence for startups and SMBs by leading go-to-market strategies that connect technical breakthroughs to business outcomes.​ As a fractional CMO and transformation partner, Lauren bridges the gap between scientists, engineers, and the market. She specializes in product positioning that cuts through noise, Account-Based Marketing (ABM) strategies that expand enterprise influence, and customer marketing programs that turn clients into advocates. Her strength lies in identifying and articulating unique value propositions that create clear market separation and establish category leadership. By combining data-driven execution with strategic thought leadership, Lauren not only drives bottom-line results but also helps move entire industries forward — accelerating the transition to clean energy, climate tech, and smart property solutions. [Connect](https://www.linkedin.com/in/lhoward617/) ### We partner with climate tech founders and CEOs to transform complex solutions into compelling stories, scalable strategies, and measurable growth that leads to stronger companies and a cleaner planet. ## Values ### Clarity We believe complexity kills momentum. Our role is to translate technical innovation into clear, compelling strategies that investors, customers, and partners can act on.   ### Credibility In climate tech, trust is everything. We build narratives, campaigns, and strategies that are compliant, investor-ready, and designed to withstand scrutiny.   ### Partnership We embed with leadership teams, acting as trusted partners, not outside vendors. Collaboration and accountability are the foundation of every engagement. ### Impact Marketing is not about noise — it’s about measurable outcomes. We focus on driving adoption and accelerating growth for innovations across clean energy, carbon capture, sustainable buildings, mobility, and the circular economy. ### Leadership We help our clients lead categories, not just participate in them — by shaping conversations, educating markets, and positioning their companies for long-term success.   ![Member of Greentown Labs badge (green)](https://arcalignedstrategy.com/hs-fs/hubfs/Member%20of%20Greentown%20Labs%20badge%20(green).png?width=1080&height=1080&name=Member%20of%20Greentown%20Labs%20badge%20(green).png) Greentown Labs is North America's largest climate tech startup incubator, with campuses in Somerville, Massachusetts and Houston, Texas. Founded in 2011, it brings together hundreds of early-stage companies building solutions across energy, mobility, manufacturing, and the built environment. As a member of the Greentown Labs community, I stay close to the founders, technologies, and market shifts shaping climate tech — the same context I bring to the companies I work with. ![CMOX logo](https://arcalignedstrategy.com/hs-fs/hubfs/CMOXlogo.jpeg?width=225&height=225&name=CMOXlogo.jpeg) I'm a member of CMOx®, an international network of fractional CMOs, an affiliation that brings direct value to my clients. When a hard call comes up in your business, I test it against senior peers who have made the same call before. I see what is working now across dozens of companies and industries, not just my own clients. And I work from shared frameworks and best practices that the network keeps current as AI changes how marketing gets done. You hire one CMO. You get a room full of them behind her. ## Collaborations We're always looking for talented marketers, content creators, SEO experts, and fractional executives who work across business functions in the climate tech industry. Reach out to discuss partnership opportunities with Arc Aligned Strategy or our clients.  [Get in touch](mailto:partners@arcalignedstrategy.com) [![lockup-stacked-light-transparent](https://arcalignedstrategy.com/hs-fs/hubfs/lockup-stacked-light-transparent.png?width=367&height=500&name=lockup-stacked-light-transparent.png "lockup-stacked-light-transparent")](http:/?hsLang=en) ### Stay in Touch [mailto:sayhello@arcalignedstrategy.com](mailto:sayhello@arcalignedstrategy.com) ```   ``` © 2026. All rights reserved. ```   ```   ```   ``` [Privacy Policy](https://arcalignedstrategy.com/privacy-policy?hsLang=en) ```   ```   ---