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Intro Call

Fractional Chief Marketing Officer for the Climate Tech Industry

Lauren's Headhot

Lauren Howard

Founder and Principal CMO 

Lauren is a growth-focused B2B marketing strategist who helps climate tech and PropTech companies turn innovation into adoption. She has accelerated revenue and investor confidence for startups and SMBs by leading go-to-market strategies that connect technical breakthroughs to business outcomes.​

As a fractional CMO and transformation partner, Lauren bridges the gap between scientists, engineers, and the market. She specializes in product positioning that cuts through noise, Account-Based Marketing (ABM) strategies that expand enterprise influence, and customer marketing programs that turn clients into advocates.

Her strength lies in identifying and articulating unique value propositions that create clear market separation and establish category leadership. By combining data-driven execution with strategic thought leadership, Lauren not only drives bottom-line results but also helps move entire industries forward — accelerating the transition to clean energy, climate tech, and smart property solutions.

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Our mission

We partner with climate tech founders and CEOs to transform complex solutions into compelling stories, scalable strategies, and measurable growth that leads to stronger companies and a cleaner planet.

Our values

Clarity

We believe complexity kills momentum. Our role is to translate technical innovation into clear, compelling strategies that investors, customers, and partners can act on.

 

Credibility

In climate tech, trust is everything. We build narratives, campaigns, and strategies that are compliant, investor-ready, and designed to withstand scrutiny.

 

Partnership

We embed with leadership teams, acting as trusted partners, not outside vendors. Collaboration and accountability are the foundation of every engagement.

Impact

Marketing is not about noise — it’s about measurable outcomes. We focus on driving adoption and accelerating growth for innovations across clean energy, carbon capture, sustainable buildings, mobility, and the circular economy.

Leadership

We help our clients lead categories, not just participate in them — by shaping conversations, educating markets, and positioning their companies for long-term success.

 

CMOX logo

CMOx®  is a US-based organization with a team located across the USA. CMOx members are talented marketers and communicators who care about the businesses they work with. It’s not enough for a CMOx to just “be a marketer.” We hire for passion and purpose; we hire marketers who actually want to do good in the world.

The CMOx Functional Marketing® Framework is the cornerstone of CMOx strategy and execution. We leverage marketing expertise and hone it into a structured, repeatable, proven process that can be applied to your business. It is with this process that Lauren will make your business successful month after month, year after year.

Collaborations

We're always looking for talented marketers, content creators, SEO experts, and fractional executives who work across business functions in the climate tech industry. Reach out to discuss partnership opportunities with Arc Aligned Strategy or our clients. 

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