---
title: Does your company have a marketing ownership gap? | Arc Aligned Strategy
description: "A free eight-question diagnostic for climate tech founders: who owns your marketing strategy, where the gaps are, and the order to fix them."
image: https://arcalignedstrategy.com/hubfs/icon-fractional-light.svg
---

arc aligned strategy

A free diagnostic for climate tech founders

# Does your company have a marketing ownership gap?

The real reason climate tech marketing stalls between $5M and $100M, in eight questions.

Most founders say their marketing strategy is handled. These eight ownership questions and the resulting map will show you whether it really is, and who is in charge.

The quiz takes less than 10 minutes. At the end we provide a written breakdown of your results: the gaps in your marketing ownership and the order in which to fix them.

Part 1 of 2 · the eight questions

## Who owns each part of marketing strategy?

Marketing strategy is eight separate jobs. For each one, choose who owns it today. An owner is the person who has to fix it when it is wrong. Ad hoc means whoever was free the last time it came up.

Annual revenue Pre-revenue Under $5M $5M to $20M $20M to $50M $50M to $100M Over $100M

Nobody or ad hoc: **0** of 8

Part 2 of 2 · the map

## Now map the people

List everyone who touches marketing, including the advisor who helps with messaging and the investor who reviews the deck. Each person gets two sliders. Altitude asks whether their work is executional or strategic. Accountability asks whether they give input or answer for the pipeline number.

The entries below are examples. Replace them with your team.

\+ Add a person

Monthly marketing spend, people and agencies included (optional) Prefer not to say Under $5K $5K to $15K $15K to $40K Over $40K

Your result

## Your ownership gap

## Get the written breakdown

- Your gaps, in the order to fix them at your revenue
- What must stay in-house and what you can safely outsource
- Whether you need a fractional leader, a full-time hire, or no one yet

First name

Last name

Work email

Company

See my results

Coverage score

0

out of 100

Uncovered

Functions with a real owner**0/8**

Held by outside people**0/8**

Someone strategic and accountable**No**

The score updates as you answer. Nothing leaves this page until you request the breakdown.

Arc Aligned Strategy · Where climate technology meets commercial reality [arcalignedstrategy.com](https://arcalignedstrategy.com?hsLang=en)