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Fractional CMO services for climate tech.

Climate tech companies rarely have a product problem — they have a translation problem. I help founders and executive teams turn technical credibility into positioning, pipeline, and market leadership, with senior marketing leadership that fits how you actually operate.

 

   WORKING WITH A FRACTIONAL CMO

Executive marketing leadership, shaped to your stage.

Expert leadership

Senior-level marketing leadership without the financial burden of a full-time hire.

Tailored strategy

Customized solutions aligned with your evolving strategic goals.

Flexibility

Contract options to fit your team's needs.

Scalability

Optimize your marketing team and infrastructure to reach your strategic goals.

Team management

Hands-on direction and coaching to grow your in-house marketing talent.

Executive focus

Keep marketing at the leadership table without adding headcount.

   HOW TO GET STARTED

Three ways in — no long-term commitment required.

Free · monthly

Power Hour

Open monthly office hours. Bring one marketing question and get a senior, climate-tech-specific answer — no pitch.

One day

Half-Day Consult

An honest read before committing to more, and a prioritized 30–90 day action plan.

Six weeks

Strategy Sprint

Foundation and live campaigns, plus a documented 3–6 month playbook.

One day · live

Half-Day Consult

For founders who need an honest read before committing to more.

Before you invest in a bigger engagement, you need to understand where your marketing stands — what's worked, what hasn't, and where the real gaps are. This session gives you that answer in a single day.

What we cover

 

What's actually worked in your marketing so far, and what hasn't.

 

Where the gaps are on your team — including whether you need in-house execution help, not just strategy.

 

How your current vendors and agencies are performing against what you're paying them.

 

A prioritized list of marketing moves you can start executing immediately.

What you leave with

A synthesized action plan for the next 30–90 days. You'll know exactly what to tackle first — whether that's handling it in-house, bringing in the right vendor, or going deeper with me.

Six weeks

Strategy Sprint

Foundation and live campaigns, along with a 3–6 month strategic playbook. Before we touch channels, we get clear on who you are, who you're selling to, and why they should care.

What we build

Positioning & messaging

A clear story, value proposition, and proof points that hold up against how your buyers actually decide.

Target accounts

A finalized ideal customer profile and a prioritized account list.

One to two launch-ready campaigns

Thought leadership, an outbound ABM motion, or another approach — messaging and cadence built and ready to run.

Content engine

A content strategy built around your team's real expertise, positioning you as the authority in your category.

How the sprint runs

Discovery

Dig into your assets, past performance, and competitive landscape; align leadership on what marketing must deliver.

Positioning

Nail down who you're selling to and why they should care — positioning, messaging, target accounts.

Strategy

Build the campaign and channel strategy that puts that positioning to work.

Roadmap & handoff

A documented, prioritized roadmap your team can execute — plus time to make sure you know what to do next.

   WAYS TO KEEP WORKING TOGETHER

Once the foundation is built, stay embedded — or on call.

Engaged Fractional CMO

Senior marketing leadership, without the full-time overhead.

For companies who need an ongoing strategic partner, not a project. I embed with your leadership team and stay close enough to guide the decisions that matter — how you position a new product, how you respond when a competitor shifts the market, how you adjust as your funding stage changes.

 

A standing role in leadership conversations — present for the strategic decisions, not every meeting.

 

Ongoing positioning, messaging, and GTM strategy that adapts as your market and stage shift.

 

Direction for your team, agency, or vendors, so execution stays aligned to one coherent strategy.

Let's talk partnership →

Strategy Advisor

An executive sounding board, on your schedule.

Not every company needs a standing CMO engagement. Some need someone who knows climate tech, will tell them the truth, and is reachable when a real decision comes up. Periodic, focused check-ins that keep your strategy honest as things evolve.

 

Regular check-ins to review progress and troubleshoot what isn't working.

 

A second opinion when it counts — a new market, a positioning shift, an underperforming channel.

 

Enough structure to keep strategy on track, without the cost of a deeper engagement.

Explore advisory →
   FREQUENTLY ASKED QUESTIONS

The questions founders ask first.

What is a climate tech fractional CMO?+
I serve as the marketing executive at scaling climate tech companies. Depending on stage, that could mean creating branding and positioning, adjusting messaging, developing demand generation, or optimizing existing programs in preparation for an exit. As a member of your executive team I provide strategy insight, work directly with cross-functional leaders, and manage in-house staff, agencies, and vendors.
Who do you work with?+
Climate tech founders and CEOs from seed through Series B, as well as SMBs in clean tech and renewable energy. My clients build technologies that reduce emissions, accelerate the energy transition, or deliver measurable sustainability outcomes — and they need marketing that matches the scale of their ambition.
Why not hire a full-time CMO?+
Many startups and growth-stage companies don't need, or can't afford, a full-time CMO. A fractional CMO provides the same senior-level expertise and leadership at a fraction of the cost, with the flexibility to scale as your needs grow. I plug into your business in days, not months, and drive results quickly with proven systems.
What if we already have a marketing team or agency?+
Perfect. I don't replace your team; I make them more effective. As a fractional CMO or advisor, I provide strategy, oversight, and alignment so your team executes with clarity and focus — the strategic layer that ensures your investment in marketing delivers measurable results.
How do you measure success in climate tech?+
I don't focus on vanity metrics like clicks or impressions. We track what matters in climate tech: pipeline velocity, deal cycles, regulatory compliance milestones, investor confidence, and revenue growth.
What can I expect in the first 30 days?+
We begin with an audit of business goals, customer journey, campaigns, budget, and teams. For pre-seed and seed companies that haven't begun marketing, competitive analysis and positioning are often the starting point. By the end of month one you'll have deliverables such as a positioning canvas, message house, functional marketing systems map, KPI scorecard, marketing calendar, and a prioritized campaign plan.

Not sure which fits? Start with a Power Hour.

One question, one senior answer, no pitch. We'll point you to the right next step from there.

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