For founders who need an honest read before committing to more.

Before you invest in a bigger engagement, you need to understand where your marketing stands — what's worked, what hasn't, and where the real gaps are. This session gives you that answer in a single day.

How it works

Week before (prep): I'll review your marketing assets, campaign history, and whatever performance data exists. I meet with your leadership team about what they want marketing to deliver over the next two years.

The consult (4 hours, live): We sit down together — virtual or in person — and work through your marketing needs during a focused strategy session. 

What we cover 

We'll shape the session around your needs, but here's what you can expect: 

• What's actually worked in your marketing so far, and what hasn't
• Where the gaps are on your team — including whether you need in-house execution help, not just strategy
• How your current vendors and agencies are performing against what you're paying them
• A prioritized list of marketing moves you can start executing immediately

What you leave with

Following our four hours together, I'll synthesize what we covered into an action plan for the next 30–90 days, depending on the complexity of your business. You'll know exactly what to tackle first, and whether that means handling it in-house, bringing in the right vendor, or going deeper with me.

Foundation and live campaigns in 30 days along with a 3-6 month strategic playbook.

Most climate tech companies don't actually have a demand problem or a product problem. Instead they have trouble translating value to the market. 

Before we touch channels or launch anything, we get clear on who you are, who you're selling to, and why they should care.

Once we've got that right, the tactics become much easier.

What we build

• Positioning & messaging: A clear story, value proposition, and proof points that hold up against how your buyers actually decide.
• Target accounts: A finalized ideal customer profile and a prioritized account list.
• One to two launch-ready campaigns: Whether that's organic thought leadership, an outbound ABM motion, or another approach suited to your business — messaging and cadence built and ready to run.
• Content engine: A content strategy built around your team's real expertise, positioning you as the authority in your category.

How the month runs 

Sample breakdown. I'll customize this for your business.

Week 1 — Discovery: We dig into your assets, past campaign performance, and competitive landscape, and get your leadership team aligned on what marketing needs to deliver.

Week 2 — Positioning: We nail down who you're selling to and why they should care — your positioning, messaging, and target account definition.

Week 3 — Strategy: We build the campaign and channel strategy that puts that positioning to work — whether that's an account-based approach, a partnership motion, or another path suited to your business.

Week 4 — Roadmap & handoff: You get a documented, prioritized roadmap your team can execute — plus time with me to make sure you understand what to do next.

What you leave with

A 3-6 month strategy, 1-2 live campaigns, and a documented playbook. You can keep running your strategy run it in-house, hand it to a vendor, or bring me on for deeper support.

Senior marketing leadership, without the full-time overhead.

For companies who need an ongoing strategic partner, not a project. I embed with your leadership team and stay close enough to guide the decisions that matter — how you position a new product, how you respond when a competitor shifts the market, how you adjust when your funding stage or go-to-market motion changes.

What this looks like:

• A standing role in your leadership conversations — present for the strategic decisions, not every meeting
• Ongoing positioning, messaging, and GTM strategy that adapts as your market, product, and stage shift
• Direction for your marketing team, agency, or vendors, so their execution stays aligned to one coherent strategy
• A regular cadence built around your pace, not a fixed hours package

Who it's for: companies with real go-to-market complexity — shifting regulatory conditions, evolving buyers, a fast-moving competitive landscape — who need senior strategic leadership close by, without hiring a full-time CMO.

An executive sounding board, on your schedule.

Not every company needs a standing CMO engagement. Some companies need someone who knows climate tech, will tell them the truth, and is reachable when a real decision comes up.

With me as your strategy advisor you'll get: periodic, focused check-ins that keep your strategy honest as things evolve.

What this looks like:

• Regular check-ins to review progress and troubleshoot what isn't working
• A second opinion when it counts — a new market, a positioning shift, a channel that's underperforming
• Enough structure to keep strategy on track, without the cost or commitment of a deeper engagement

Who it's for: companies with a marketing function already in motion — an in-house lead, an agency, a fractional hire — who want experienced judgment in their corner without adding another full engagement.