.png?width=2000&height=600&name=Header%20Logo%20(2000%20x%20600%20px).png)
SERVICES
Fractional CMO services for climate tech.
Climate tech companies rarely have a product problem — they have a translation problem. I help founders and executive teams turn technical credibility into positioning, pipeline, and market leadership, with senior marketing leadership that fits how you actually operate.
WORKING WITH A FRACTIONAL CMO
Executive marketing leadership, shaped to your stage.
Expert leadership
Senior-level marketing leadership without the financial burden of a full-time hire.
Tailored strategy
Customized solutions aligned with your evolving strategic goals.
Flexibility
Contract options to fit your team's needs.
Scalability
Optimize your marketing team and infrastructure to reach your strategic goals.
Team management
Hands-on direction and coaching to grow your in-house marketing talent.
Executive focus
Keep marketing at the leadership table without adding headcount.
HOW TO GET STARTED
Expert Leadership, No long-term commitment required.
Start here
Climate Marketing Blueprint
Find out what's holding your pipeline back and what to fix first.
One week · Written brief · $750
Marketing Intensive
Make the hard calls with your team and leave with a 30–90 day plan.
Half a day · Live
Strategy Sprint
Build your foundation, launch live campaigns, and leave with a 3–6 month playbook.
Six weeks · Hands-on
Start here
The Climate Marketing Blueprint
If you run a climate tech company, you probably already know your marketing isn't pulling its weight. It's much harder to see why from inside the company. It could be the message, the buyer, the channel or the timing, and you need to know which to fix first.
The Blueprint gives you an outside read from someone who has spent 20 years marketing complex technology to buyers who take their time saying yes.
Step 1 · 15 minutes, free
Fit call
I'll ask a few pointed questions and tell you if this is the right place to start. If it isn't, I'll say so.
Step 2 · 90 minutes
Interview
You and whoever owns revenue. We go through your pipeline, your buyers, your positioning, your deck and the last few deals you lost. Send me the deck and anything else you have beforehand. I'll read all of it.
Step 3 · Within five business days
Brief and walk-through
A short written brief: where you stand, what I found, what I'd change, what to aim for and the first step. Then 30 minutes to walk through it. Push back on anything that doesn't fit.
You can act on it the next morning, use it to brief a first marketing hire or an agency, or bring it back to me. If you want a full 30–90 day plan built from it, book a Marketing Intensive within 30 days, and your $750 counts toward it.
Who it's for: climate tech founders and CEOs who have their first customers and no full-time CMO yet, especially if a raise or a first marketing hire is coming in the next year.
$750
Book a fit call →Live Working Session · 90-day Plan
Marketing Intensive
For founders who know something has to change and want a plan their team can run.
We spend half a day together, with whoever needs to be in the room to make GTM decisions. We look at what has worked and what hasn't. We uncover where your team falls short, including whether you need people who can do the work, not just more strategy. We also check whether your agencies and vendors are worth what you pay them. Within a week, we've ranked the moves that matter. You leave with a 30–90 day plan that lays out what to do and in what order.
Already done a Climate Marketing Blueprint? We start from your brief, so we don't spend the morning on background, and your $750 counts toward the day.
What we cover
What's actually worked in your marketing so far, and what hasn't.
Where the gaps are on your team — including whether you need in-house execution help, not just strategy.
How your current vendors and agencies are performing against what you're paying them.
A prioritized list of marketing moves you can start executing immediately.
What you leave with
A synthesized action plan for the next 30–90 days. You'll know exactly what to tackle first — whether that's handling it in-house, bringing in the right vendor, or going deeper with me.
Six weeks
Strategy Sprint
Foundation and live campaigns, along with a 3–6 month strategic playbook. Before we touch channels, we get clear on who you are, who you're selling to, and why they should care.
What we build
Positioning & messaging
A clear story, value proposition, and proof points that hold up against how your buyers actually decide.
Target accounts
A finalized ideal customer profile and a prioritized account list.
One to two launch-ready campaigns
Thought leadership, an outbound ABM motion, or another approach — messaging and cadence built and ready to run.
Content engine
A content strategy built around your team's real expertise, positioning you as the authority in your category.
How the sprint runs
Discovery
Dig into your assets, past performance, and competitive landscape; align leadership on what marketing must deliver.
Positioning
Nail down who you're selling to and why they should care — positioning, messaging, target accounts.
Strategy
Build the campaign and channel strategy that puts that positioning to work.
Roadmap & handoff
A documented, prioritized roadmap your team can execute — plus time to make sure you know what to do next.
WAYS TO KEEP WORKING TOGETHER
Once the foundation is built, stay embedded — or on call.
Engaged Fractional CMO
Senior marketing leadership, without the full-time overhead.
For companies who need an ongoing strategic partner, not a project. I embed with your leadership team and stay close enough to guide the decisions that matter — how you position a new product, how you respond when a competitor shifts the market, how you adjust as your funding stage changes.
A standing role in leadership conversations — present for the strategic decisions, not every meeting.
Ongoing positioning, messaging, and GTM strategy that adapts as your market and stage shift.
Direction for your team, agency, or vendors, so execution stays aligned to one coherent strategy.
Strategy Advisor
An executive sounding board, on your schedule.
Not every company needs a standing CMO engagement. Some need someone who knows climate tech, will tell them the truth, and is reachable when a real decision comes up. Periodic, focused check-ins that keep your strategy honest as things evolve.
Regular check-ins to review progress and troubleshoot what isn't working.
A second opinion when it counts — a new market, a positioning shift, an underperforming channel.
Enough structure to keep strategy on track, without the cost of a deeper engagement.
Not sure which fits? Start with a Power Hour.
One question, one senior answer, no pitch. We'll point you to the right next step from there.
